April 2018 – Vintage Magazine Shoppe

McClure’s Magazine was founded by S. S. McClure and John Sanborn Phillips. It was an American illustrated monthly magazine that was published from 1893 to 1929. The magazine aimed to promote good moral and family values and is credited with starting investigative journalism.

The magazine featured both political and literary content, publishing in a serial format one chapter at a time. McClure’s published many writers we still read today, Sir Arthur Conan Doyle (Sherlock Holmes), Rudyard Kipling (The Jungle Book), Jack London (The Call of the Wild and White Fang), Robert Louis Stevenson (Treasure Island and the Strange Case of Dr Jekyll and Mr Hyde), and Mark Twain (The Adventures of Tom Sawyer and the Adventures of Huckleberry Finn).

McClure’s also published a series by Ida Tarbell, she is thought to have pioneered investigative journalism exposing the monopoly abuses of Standard Oil Company, and Ray Stannard Baker who focused on the operations and abuses of the United States Steel Corporation.

In 1911 S. S. McClure sold the magazine to creditors. It was then re-branded as a women’s magazine and ran from October 1921 to February 1922, September 1924 and April 1925, and February to May 1926. From July 1928 until March 1929, the magazine was published as the New McClure’s Magazine. The last issue was published in March 1929, after which the magazine was taken over by The Smart Set. An American literary magazine, founded by Colonel William d’Alton Mann and published from March 1900 to June 1930. The Smart Set wanted to provide sophisticated content that would reinforce the values of New York’s social elite.

World War I, the First World War, the Great War, or the War to End All Wars, lasted from July 28, 1914 to the eleventh day, the eleventh month, the eleventh hour of 1918. The United States joined the conflict on April 6, 1917 after the sinking of U.S. merchant ships and the release of the Zimmermann telegram.

The artwork for McClure’s is from a time when Adobe Photoshop was still 70 years away. The railroad was the main form of bulk transportation for people and freight on the continent. Because of the cost and difficulty of printing full color only the front and back were printed this way. The interior artwork was done by hand and published in black & white. The skill of these artist is often overlooked but VMShoppe.com would like focus on the ones in McClure’s, Win-the War, March 1918 issue.

The cover art for this issue was done by Neysa Moran McMein (1889–1949) an illustrator and portrait painter. She illustrated magazine covers, advertisements, and articles for national publications, such as McClure’s, McCall’s, The Saturday Evening Post (as seen in our previous blog post), and Collier’s. For General Mills she created the portrait of the fictional housewife “Betty Crocker”

McClure’s, March 1918

“Triumph!”, by W.B. Trites and illustrated by James Montgomery Flagg.

Triumph!

“It’s the Huns!”, by H.C. Witwer and illustrated by Hamlin Gardner.

“It’s the Huns!”

“The Super-War”, by Cleveland Moffett and illustrated by Wallace Morgan.

The Super-War

“New York Stuff”, by Dana Gatlin and illustrated by Clarence F. Underwood.

New York Stuff

“Uncle Sam’s Flour Barrel”, by Edward Mott Woolley and illustrated by W.T. Benda.

Uncle Sam’s Flour Barrel

“Wild Apples” [Serial], written anonymously, and illustrated by C.E. Chambers.

Wild Apples

“The Touch on His Shoulder”, by Frederick Ivring Anderson and illustrated by F. Graham Cootes.

The Touch on His Shoulder

“Two Wives”, By Ernest Poole and illustrated by John Alonzo Williams.

Two Wives

“What Are These Voices?”, By Anna Steese Richardson and illustrated by Herbert Paus.

What Are These Voices?

“As to Melting Pots”, by Porter Emerson Browne and illustrated by Peter Newell.

As to Melting-Pots

“The Man Who Knew His Place”, by James C. Young and illustrated by P.V.E. Ivory.

The Man Who Knew His Place

The struggle for women equality is an age old battle. The 20th Century was clearly a breakthrough century for women’s rights and women entering the workforce. The early 1900s saw many first FOR WOMEN.

1907 Dorothy Tyler the first jockey.
1908 Theresa Peltier first woman fly solo at a time when it was claimed woman could not drive…
1909 Alice Ramsey first women to drive across the USA. Between 1909 and 1975 she drove across the country more than 30 times.
1910 Alice Stebbins Wells first police woman, hired in Los Angeles.
1911 Harriet Quimby first licensed pilot.
1916 Jeannette Rankin elected to the U.S. House of Representatives by the state of Montana.
1917 Loretta Perfectus Walsh the first woman to enlist in the U.S. Navy other than as a nurse, and was sworn in as a U.S. Navy petty officer on March 21, 1917.
1920 Women get the right to vote with the 19th Amendment.
1922 Rebecca Fellon first woman to serve in the United States Senate for the state of Georgia, though she only served for one day.

Illustration seems to have had no glass ceiling when it came to artist, and women were hired because they were just as talented as their male counterpart. In a world dominated by male artist from 1900 to 1946 The Saturday Evening Post had at least twenty four women producing art work for their covers. Four of the most prominent were Sarah Stilwell Weber with around 61 covers from 1904-1921, Neysa Moran McMein with about 63 covers from 1916-1939, Ellen Bernard Thompson Pyle with 40 covers from 1926-1936, and Frances Tipton Hunter with about18 covers from 1936-1941.

A brief history of The Saturday Evening Post. The magazine traces its historical roots to Benjamin Franklin, The Pennsylvania Gazette was first published in 1728 by Samuel Keimer. The following year, Franklin acquired the Gazette from Keimer for a small sum and turned it into the largest circulation newspaper in all the colonies. It continued publication until 1800. The Saturday Evening Post was founded in 1821 and grew to become the most widely circulated weekly magazine in America. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer.

Sarah Stilwell Weber

Sarah Stilwell Weber (1878–1939) studied at Drexel Institute under Howard Pyle. She illustrated books and national magazines, such as The Saturday Evening Post, Vogue, and The Century Magazine. Weber was believed to be in a tie as the second highest paid woman illustrator with an income of $10,000 per year in 2017. The other being Jessie Willcox Smith.

Sarah Stilwell Weber Cover

Neysa Moran McMein

Neysa Moran McMein (1889–1949) was an illustrator and portrait painter she illustrated magazine covers, advertisements, and articles for national publications, such as McClure’s, McCall’s, The Saturday Evening Post, and Collier’s. For General Mills she created the portrait of the fictional housewife “Betty Crocker”.

Neysa Moran McMein Cover

Ellen Bernard Thompson Pyle

Ellen Bernard Thompson Pyle (1876 –1936) created 40 covers for The Saturday Evening Post in the 1920s and 1930s under the editor George Horace Lorimer. She studied with Howard Pyle and later married Pyle’s brother Walter. She stopped painting in 1906 to raise her children and in 1919 Ellen went back to illustration to support her family after her husband died. As an aside note her daughter Caroline married Nathaniel C. Wyeth, the oldest son of N. C. Wyeth.

Ellen Bernard Thompson Pyle

Frances Tipton Hunter

Frances Tipton Hunter (1896–1957) created covers for The Saturday Evening Post and many other magazines between the 1920s and 1950s. Her work is very similar to that of Norman Rockwell. Frances studied illustration at the Philadelphia Museum School of Industrial Art , the Pennsylvania Academy of the Fine Arts and the Samuel S. Fleisher Art Memorial.

Frances Tipton Hunter

McClure’s Win-the War, March 1918

Women Illustrators: Saturday Evening Post